NAIT Brand Campaign
Reinforcing the brand platform of “essential to Alberta”, this campaign featured different NAIT ambassadors who are influential in their fields. Utilizing dramatic photography and powerful headlines, this campaign sought to elevate these every day ambassadors to hero status.
The photography challenge was to strike a balance between dramatic/moody and too dark for different screens and mediums. Being that the imagery would be displayed on everything from billboards and bus murals to mobile ads and animated LRT screens, I worked closely with the NAIT staff photographers to implement orange/teal colour grading to allow the subjects to come forward from their busy work environments.
Role: Copywriting, Design, Art Direction