Minds on History

I had the opportunity to design a logo for Minds on History, a research and writing business focused on Edmonton’s history.

The icon in this concept is broken into an “M" (for Minds) and a history book (complete with bookmark). If you look inside the negative space of the icon, you’ll notice a very subtle “H" for History. The wordmark has been designed in an Arts & Crafts style, with a customized typeface. The colour palette is uniquely Edmonton, but with a vintage twist. The use of blue and gold is reminiscent of our local sports team, but also reflects the colours of our wheat fields and prairie sky. The tones have been muted but warmed up, to feel mature but friendly.

Role: Concept Development, Design, Art Direction
Agency: Freelance
Client: Minds on History