Leder School of Business
I designed the initial branding and donor wall for a new business program at The King's University, called the Leder School of Business.
Working alongside my creative director and copywriter, we developed the positioning tagline, Ignite Brilliance. Being that King's is a faith-based university, the abstract torch icon can take on different associations depending on the viewer, such as: the torch of knowledge, the King's crown, and the fire or passion that sparks future business leaders.
Role: Concept Development, Design, Art Direction
Agency: RED The Agency
Client: The King's University