Dick Mondell’s Burgers & Fries

Logo design for Dick Mondell’s Burgers & Fries, based in Gainesville, Florida. This logo plays off the aesthetic of the classic burger joint but with a contemporary twist. The nostalgic feel of the wordmark is contrasted with an energetic color palette and a modern (yet friendly) sans serif typeface. It will remind customers of a simpler time — when burger ingredients were farm-fresh, locally grown and home cooked — a standard of excellence that one can still count on at Dick Mondell’s.

Role: Design, Art Direction
Agency: Freelance
Client: Dick Mondell’s

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