Atropa Films

This is a logo for a feminist horror film company called Atropa Films. The name Atropa is derived from the Atropa Belladona plant - also known as Deadly Nightshade, due to its extremely toxic nature.

The enlarged pupil is intended to represent the Atropa plant's historical usage in cosmetics, used by women to dilate their pupils and appear more seductive. However, the plant is also known to cause less desirable side effects, including: blurred vision, hallucinations, delirium and even death.

Role: Art Direction, Design, Animation
Agency: Freelance
Client: Atropa Films